StratLab Marketing

A.I. POWER HOUR — NOVEMBER EDITION

WWKD: What Would Kurtis Do?
Lessons from a Veteran Content Creator

Anyone can use AI to create content. But how do you know what to create in the first place?

For November's A.I. Power Hour, we're getting a behind-the-scenes look at how veteran content creator and marketer Kurtis uses AI, Google search data, and a little strategic thinking to create content that actually gets found.

Forget pumping out endless blog posts nobody reads. Kurtis will show us how to uncover what people are already searching for, turn those insights into useful website content, and use AI to make the whole process faster and smarter.

We'll explore real examples from businesses in Saskatchewan and beyond, learn how the "hub and spoke" content strategy works, and watch Kurtis build a content plan live with help from the audience.

You'll learn how to find opportunities in your own Google search data, give AI better instructions, and turn one great piece of content into a week's worth of social media posts.

Whether you're running a business, managing marketing, or just trying to figure out how to make AI more useful, you'll leave with practical ideas you can put to work right away.

Less guessing. Better prompting. Content that gets found.

Come find out what Kurtis would do. Better yet, find out what you could do.

📍 Location: Path HQ Boardroom (upstairs)
🕐 Time: 1 hour + Q&A
🥗 Lunch provided